Description
- Branding
Trisomy 21 Support Association, based in Barcelos, was founded in 2012 by parents, family members, friends and support technicians for children with this condition. Their mission is to change certain paradigms that still exist, which, due to lack of information, exclude or delay the growth and independence of children and people with trisomy 21.
Looking to give even more life to its beautiful story, Amar 21 decided to renew its image and gave us the pleasure of designing it. The challenge proposed was to create an identity that conveys the essence of this association, of what it represents for those who attend it, but, above all, to show the values it has and what it adds to our society.
That said, the logo was developed based on three concepts: path, hug and union. The path is not easy, it is full of ups and downs, but with the union of all, it will be covered, because it leads to the hug.
A work that filled our hearts!