Pecado Capital

  • Logo creation
  • Visit cards







Pecado Capital has a special mission which is to represent the Portuguese and our cuisine on the American continent. Specialized in francesinhas, our client from Canada realized the need to have an image that best represented his business.

He came to us with well-aligned ideas of what he wanted and entrusted us with the task of executing them. I imagined a different logo, with an icon representing gluttony, that is, it would have to be an image of a person with a cooking utensil.

With the path defined, we got to work, smoothing edges with the client throughout the creation process and the result was the intended one. As a symbol of Porto's gastronomy, we chose a man with a typical Northern appearance, with a satisfied air, accompanied by elements associated with the business concept: a fork and the clay plate where the francesinha is traditionally served.

Belly full with this international work!